Update Website Multimedia for a Better User Experience
Multimedia is a great way to grab attention and educate visitors on your products or services. In fact, a survey of online retailers found that including a video on product pages resulted in Digital Marketing Agencies in Liverpool a 9% conversion rate. To put that into context, the average conversion rate across industries is 2.35%. The survey also found that people who consumed more multimedia spent more:
Marketing and videos vs order value graph
People recall 65% of the information they see three days later, compared to only 10% they hear, so using visuals is a great engagement tactic. But it shouldn’t come at the expense of user experience.
Multimedia videos and animations can impact page load speed, especially if they’re using Flash. Flash was condemned by Steve Jobs back in 2010 for its poor performance on mobile devices. As a result, 95% of websites have ditched the technology and people viewing pages with Flash on Chrome decreased from 80% to less than 8% in 2019. Its decline led web browsers such as Chrome and Firefox to push developers towards new technologies such as HTML5 and CSS3, while makers Adobe announced that Flash would be retired in 2020.
To use Flash now would be terrible for user experience and SEO, so if the technology exists in any of the features on your website, have them updated or redesigned in the faster, cheaper (and now standard) HTML5 to ensure they cater to mobile visitors and users of major browsers.
If you use video on your website, consider uploading your content to YouTube or Vimeo and Digital Marketing Services in Liverpool copying the embed code to feature it on your site. This will guarantee that content works seamlessly on all devices.
Resource:- https://amyparker2.doodlekit.com/blog/entry/5201043/digital-marketing-services-in-liverpool-stretch-out-seo-to-the-right-cities
FOLLOW US:- Facebook, Twitter, LinkedIn, YouTube
↧