Why should you have a professional SEO audit done rather than doing it yourself? Because, while you can do a lot of keyword research and content analysis yourself, there are technical aspects that require industry expertise and specialist tools.
An SEO audit will differ depending on which service you use, but it should include:
Competitor research — looking at who Digital Marketing Services in Oxford competing within search results and how they’re ranking for specific keywords
Accessibility — looking for any issues that are preventing visitors from accessing your websites, such as loading speed or 404 errors
Indexing — to see if your website is being properly crawled and pages correctly indexed by search engines
Keyword analysis — looking at which keywords are bringing in traffic and how they’re converting, as well as which keywords should be targeted
Link analysis — looking at internal and external links to see how data is linked and which third-party sites link to you
On-page optimization — checking that all header tags, meta descriptions, and image alt tags are in place so that pages are fully optimized for target keywords
Site architecture — looking at how easy your site is to navigate and whether it’s secure
Content analysis — looking at which content visitors most engage with and whether it’s optimized for target keywords
An audit will provide you with the roadmap to improve your website and content for better search performance. Recommended changes Digital Marketing Company in Oxford can typically be implemented easily at the back end of your CMS.
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