Whenever a user opens up your WordPress site, server will load and render the content of page in a single go. While it allows web caching via browser, but there is no assurance of viewing all website content by users.
Let’s say if a user has clicked your web page by mistake or he is just going through pages for a few seconds, a lot of memory and bandwidth involved in loading the entire web page (including content and photos, etc.) is getting wasted. It also affects your application’s efficiency negatively.
To avoid this, there is a need of loading content when user requires it instead of bulk loading Lazy Loading comes into scene.
What is Lazy Loading?
Lazy loading is an optimization technique for content loading of a website or web app. It enables you to load only the required section of a web page while delaying the remaining until user asks for it.
For instance, when someone searches for a company’s logo in search engine window, the whole website and its content are being loaded. Now the user will only be interested in ‘logo’ and tend to ignore the rest of content and images populated along with.
Here, the solution will be lazy loading or on-demand loading.
WordPress Websites and Lazy Loading
WordPress is an open-source CMS, widely used for building blogs and eCommerce sites. Due to its open-source nature, you can hire expert WordPress developer and make it what you want it to be with a few integrations
If we see websites today, merchants focus more on visuals to grab user’s attention toward their brand. This approach ends up a forever to load speed over browsers. For every image or piece of content, that’s another HTTP request, making users wait for more time leaving frustrated.
So, Lazy loading can be an option for them. Below you will see different benefits associated with lazy loading approach to your WordPress website:
A balanced approach toward UX and content delivery
With lazy loading, users will get only what they ask for while avoiding unnecessary information in their window. So, it adds to a streamlined UX and a systematic approach to content delivery.
Lower resource cost
Since only content is loading when user is asking for it instead of whole webpage all at once, so businesses opting for lazy loading will see lower resource costs.
Higher customer retention
With this approach, content will be continuously fed to the users while reducing the chances of frustration. So, higher customer retention is seen.
Use it for better SEO
For SEO, good website speed is crucial. And, every website owner’s goal is to be available for user’s requests under 3 seconds, irrespective of the device and connection they are using. But what if we get a chance to offload the website content or even to avoid loading all website assets until asked?
Of course, it can help us to improve website speed for SEO or search engine optimization.
With this, I have come to an end of this article on lazy loading implementation and its relevant importance in running WordPress website demonstrative.
In conclusion,
Streamlining UX and web deliverable is an important part of shaping and enhancing user’s browser experience. Adding lazy loading to your WordPress site make it load faster and provide uninterrupted browsing sessions at user end.
Not only WordPress site owners but almost every website owner looking for delivering a streamlined UX along with performance optimization. By continuously adding new content as user’s request make that single view worthwhile controlling the display content.
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